Freelance work with Statement Media, creating animated out-of-home spots that ran across Toronto’s PATH network, along with a 3D hologram campaign for the launch of the iPhone 17 Pro with Rogers Communications.

I noticed Statement Media wasn’t using motion graphics on their displays, so I reached out and pitched an animated spot, showing how motion could increase attention and engagement in a high-traffic environment like Toronto’s PATH network. That pitch became the project. I animated the OOH spots to be immediately readable at a glance, using bold motion and clear pacing to catch attention in the split second someone walks by. The client loved the work, which led to a second project together: animating a fully 3D floating hologram for the launch of the iPhone 17 Pro with Rogers Communications, part of the first-ever Digital Taxi Top and 3D Hologram campaign in Canada.

The hologram and digital displays turned heads and drew crowds in targeted, high-traffic locations across the city, reimagining what street-level advertising could look like in Toronto.