A collection of motion graphics for TikTok ads and social media content, created for Black Fly Beverage.

To boost impressions, it was essential to get viewers to stop and watch. I led the concept, storyboarding, and animation for each piece, knowing the first three seconds are critical. I designed the first frames to feel unexpected, breaking the usual scroll pattern and creating a moment of curiosity before the message even landed. From there, I used dynamic transitions and consistent visual theming to keep the momentum going and reinforce the key message throughout.

These videos extended Black Fly Beverage’s presence across TikTok and Meta, consistently introducing the brand to new audiences.