Meta ads created for clients including Dole, Quails’ Gate, and Konzelmann.

In most of these projects, the client only provided raw clips with no theme or plan behind them. The real work was figuring out how to reuse the raw footage across multiple videos, finding an angle that would actually entice people to buy. For every ad, we first determined what would make a customer actually want to buy the product. From there, I built the strategy for how to amplify that selling point, using motion, graphics, and video editing to shape the story around it. For Dole specifically, I storyboarded motion graphics designed to grow their following, using the same principle of pulling a clear selling point from unplanned footage and turning it into something intentional.

By building each ad around one clear selling point, these campaigns consistently drove stronger purchase intent across the client’s Meta ad sets.